About what affiliate marketing means and how to do it with Dorin Boerescu, CEO of 2Performant

We're kicking off season 2 of the eCommerce podcast on CONCRET with a special guest: Dorin Boerescu, CEO of 2Performant. In this episode, Dorin tells us all about affiliate marketing, how to use it in your business to increase your sales, and what affiliate management is. In addition, we learn more about gamification and its role in the technology we use every day.