Webshop optimization plan

Website optimization aims to improve the capacity of a website to achieve its goals. To achieve this improvement, an A/B test is implemented, in order to be able to differentiate and observe which variant generates the most conversions (more purchases, high number of organic searches, etc.)

Did you know that a person needs about a minute to form his opinion about your website?
In that minute he will make the decision if he will continue searching on your site or if he will give up. Although we like to think that we "don't judge a book by its cover", most of the time websites are judged quickly. That is why it is necessary to make a good impression from the first moments.
Moreover, your website can affect marketing strategies, website traffic, conversions and the number of purchases. So, if you want to make sure that you do things right and you want the people who enter your website to stay there and sell more, we are here for you!


The main steps you must consider for optimizing your webshop are:
SEO – It is a differentiating factor that helps search engines to understand who a brand is, what it sells and why it is among the best.
Correct title and descriptions – Title tags and meta descriptions are also very important. But you also need to pay more attention to contact information, branding and promotions to capture the attention of your customers.
Use Call to Action - make sure your target audience knows when to click and invite them to take action.
Mobile version – The experience on the mobile phone must be impeccable and easy to use Considering that most people browse websites on the phone.
Highlight the discounts – Make sure that when the customer enters your website, the first thing they see are the discounts.

Let's do an exercise in imagination: You have invested time, energy and money in a website, and at the end you notice that no one visits it or those who do do not spend enough time on it
What is the reason? Probably the optimization of the site was not correct or complete. Taking into account your competition and the competitive environment, you must make sure that you create a user experience as simple and attractive as possible for your client. Also, SEO and Call-to-action are necessary to make the customer convert.
So, if you have a business and are looking for ways to improve the user experience on your website, increase your sales and get more traffic to your website, you have come to the right place.
If you wonder what the conclusion is and what optimization of your webshop helps you with, here are some points that will surely help you understand:
Conversions will increase = more sales
Your website traffic will increase = more sales
You offer an improved user experience = more sales
You improve the visibility of your brand = more sales