Email Marketing automations allow you to have a more efficient communication with clients, and to exploit this marketing channel to its true potential.
If until now you have only sent manually set campaigns, or if you are convinced that nothing else can help you except the Welcome and Cart Recovery flow, read on.
75% of online stores already use automation
An impressive 75% percent of online stores have already added automation to their workflows (says Social Media Today). Moreover, most say that they plan to increase their budget for marketing technology. One of the top categories for investments is a tool that allows dedicated and efficient automations.
When it comes to applying automation, social media and eMail are the most popular choices. Scheduling posts and automating emails with personalized templates, audience segmentation and smartly calculated triggers are just a few elements that make up the eMail Marketing strategy, but a must for a plan that brings results.
72% of successful online stores use eCommerce automation
A recent marketing study shows us that 72% of online stores use email automation for their marketing strategy (Zumstein et al.).
Although there are many factors involved in the success of automation, the picture is quite clear: online stores that invest in smart automation have greater chances of increasing sales.
Inefficiency can cost you up to 30% in sales
eCommerce is already a difficult sector. Profit margins in retail sales are small. It is difficult to be noticed in the competitive online space. Once consumers arrive on an eCommerce site, it is still complicated to convince them to make a purchase and turn them into loyal and recurring customers.
Imagine now that you could help your online store recover almost a third of its former customers or visitors.
The statistics clearly show how much automation can help with lead generation and conversion: 77% of marketers generate more leads, while 56% register higher conversion rates with the help of marketing automation (EmailMonday).
Automated emails generate sales
In short, this is actually the whole message of our article.
People open automated emails more often than other types of messages. In fact, the open rate for automated emails is approx 70% higher than for emails sent manually. Automated emails also have a click-through rate over 150% higher (Neal Schaffer). This is probably due to the fact that automation allows online stores to send the right information at the right time, which makes it more likely that the recipient will open the email.