Case Study
Project Management case study in the Home & Deco industry – Ha.ro
Context
The Ha.ro company, a company active in the field of home and deco, faced the challenge of launching an online store in a short period of time - only two months.
This initiative involved the coordination of a branding team and the team responsible for the store, together with the coordination of the eCommerce platform implementation team.
Situation
Ha.ro needed a reliable partner to ensure the quick and efficient launch of the online store in the set time. With a new brand identity and high time pressure, it was crucial to manage every aspect of the project with precision and effectiveness, within the established deadlines.
Solution
Our project management team took the lead in coordinating the entire process, from the selection of the theme and the eCommerce platform to the integration of online payments and alignment with the best practices criteria in the eCommerce field.
We made sure that every member of the store team received the necessary materials in time for feedback and managed the process of integrating the new brand into the marketing materials and on the website.
Actions
We worked closely with the external marketing team and the branding team to develop effective materials and implement the new brand accordingly.
We carried out a first series of rigorous tests on the site to identify and solve problems before launch.
We worked on adapting the design and layout of the site according to the best practices in the field of eCommerce.
We redid the taxonomy and structure of the product categories to improve the user experience and to facilitate navigation on the site.
We quickly managed and solved any problems or bugs that appeared post-launch, ensuring that the online store works optimally.
How I did this
In our efforts to ensure the fast and efficient launch of the online store, we worked closely with the external marketing and branding team to develop effective materials and implement the new brand accordingly. Before the launch, we performed rigorous tests on the site to identify and fix any problems. We also dedicated our time to adapt the design and layout of the site according to the best practices in the field of eCommerce. We revised the taxonomy and structure of the product categories to improve the user experience and to facilitate navigation. In addition, we quickly managed any problems or bugs that appeared post-launch, ensuring that the online store works optimally.
challenges
- Short time from the idea to the launch of a functional online store
- Correlation of ERP and eCommerce platform
- The adaptation of the unique and relaxed Ha.ro brand in the image and tone of the new website
- Avoiding the long response time to tickets from the eCommerce platform, due to the volume of work
- Alignment of 3 different teams with different ways of working
result
With efficient communication and tight coordination of the entire process, we managed to deliver a functional and attractive online store in just two months.
The launch was a success, and initial customer feedback was positive. Also, the opening event of the physical store in Brasov was a memorable moment for the Ha.ro company and an excellent opportunity to promote its brand and products.
Conclusion
Through our collective involvement and efforts, we managed to turn Ha.ro's vision into reality and deliver a successful project management project in record time. We are proud to be their partners in this journey and are dedicated to providing them with the necessary support to achieve their goals and continue their growth in the online environment.
Are you curious and want to have a modern house, equipped with everything you need?
You can visit the Ha.ro website to find the best solutions or you can come directly to the physical location in Coresi.
Services
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- Contact@eComMasters.net
- +40 758 341 341
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